News


Busting the Thread Count Myth!

September 07, 2015 Jocyl

Thread Count is a scientific term that has become a very trendy buzzword in the Linen industry that shoppers often use as an indicator of quality in sheets. We know, or at least, we think we know what it means: higher thread count means higher quality sheets. Kind of like a higher megapixel, the clearer the picture when it comes to Digital Cameras. Like most things in life, it’s not always quite that simple!

What does "fairtrade" really mean?

June 29, 2015 Jocyl

We hear the term “fairtrade” being used a lot these days, but what exactly does it mean? When a product is labelled “fairtrade” it means that it has been produced, manufactured and distributed in a just and ethical manner. The workers are being fairly compensated, their income is stable (regardless of market demand fluctuations), they have proper benefits and rights, their cultural identity is being respected and they have humane working conditions and hours. Fair trade not only concerns workers but also the community where the business is established and the environment. Fairtrade practices were brought into the commercial market by religious groups...


The Economics of Organic Fairtrade

March 02, 2015 Stephen

What makes Organic cotton a better alternative is that it demonstrates wonderful benefits at all levels of the value chain.